Taylor Swift Breaks Records and Ticketmaster

By Alysha Pluta, Student Life Editor

Photo by Alysha Pluta

With the release of her tenth studio album, Midnights, Taylor Swift is topping the charts and making history.

The album was released on October 21 and broke record after record, creating an unprecedented demand for tickets to Swift’s upcoming tour.

Swift said, “Meet me at Midnight,” and her fans listened. On its release day, Midnights immediately topped the charts and gained a record-breaking 185 million streams on the day of its release. A little over a week after the release, the album took over the Hot 100 list, making her the first artist to ever take each of the top ten spots.

This is an accomplishment, considering the standard version of the album contains only 13 songs.

When discussing her success, freshman Damien Younkin made the joke, “Wow, she must be popular,” which can only be considered an understatement after the demand for tickets to her upcoming Eras tour overwhelmed Ticketmaster.

On November 15, the presale began for Swift’s tour; fans should have been able to get tickets with a presale code, obtained by registering ahead of time and getting boosts from buying from her website or having tickets to her last tour which was canceled due to Covid-19.

However, the sale did not go as expected. Within minutes fans waiting for tickets were stuck in a queue of “2,000+” people ahead of them. Many of which were stuck in this queue for hours.

Students were walking around campus and sitting in class waiting for the queue to move. Some gave up saying, “It became ridiculous. I wasn’t going to wait any longer.”

When the queue began moving and allowing fans in, the seating options were limited and selling at incredible rates.

By the end of the day, over two million tickets had been sold, but many fans were unable to obtain them.

In the statement Swift released, she said, “It’s truly amazing that 2.4 million people got tickets, but it really pisses me off that a lot of them feel like they went through several bear attacks to get them.”

The whole situation caused Swift’s team to delay the CapitalOne exclusive presale a couple hours and made them unable to make tickets available to the general public on November 18, as planned.

She also stated they are trying to figure out how to improve the situation and she hopes to provide more opportunities to the fans unable to obtain tickets.

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